11034

11034

 General Session

**Marketing An Online Master’s Degree Program in Light of the Marketing Mix Model: A Web 2.0 application**
Cheng-Chang (Sam) Pan, University of Texas at Brownsville, Brownsville, Texas, USA, sam.pan@utb.edu Joseph Rene Corbeil, University of Texas at Brownsville, Brownsville, Texas, USA, Rene.Corbeil@utb.edu

The present study is anticipated to research the marketing mix of an online M.Ed. in Educational Technology program in a South Texas state university, U.S.A. using secondary data. The marketing strategy currently adopted by the degree program is examined in terms of product, price, place, and promotion. In particularly, Web 2.0 is adopted for promotion purposes. Consequently, three challenges have emerged mainly due to the elimination of the UT System Distance Education coordinating body, the University of Texas TeleCampus. Six recommendations are made in response to the raised challenges.

All Audiences marketing, promotion, online degrees