s11146

11146

Student Presentation

Determining components for an appealing website for prospective ABIT students at University of Hawaii Maui College
Nikki Kinoshita, University of Hawaii at Manoa, Honolulu, Hawaii, USA, nkinoshi@hawaii.edu

A reliable decision about a website can be made within seconds. A website may have superior products, services, or usability, with an initial negative impression from a poor or slow design can steer viewers interests elsewhere. You only get one chance to create a good first impression, make it count. This paper discusses a needs assessment conducted at the University of Hawai`i Maui College (UHMC) to determine components to make an appealing website for prospective Applied Business and Information Technology (ABIT) students. The ABIT program is UHMC’s first four year degree, and still continuing to improve the program development. The needs assessment was created and delivered in an online format addressing prospective, undergraduate, and graduated students at the UHMC campus. Having continuous support in the ABIT program, there is an indication that the ABIT website needed to be updated. A majority of the respondents suggested many good ideas with their personal input. Survey results indicated that there are a number of areas on the ABIT website that will need to be addressed. The survey results are presented and the issues more thoroughly discussed in this paper.

All Audiences Needs Assessment