11112

11112

General session

**Value-Chain Analysis Applied to Online Learning**
Barbara Lauridsen, National University, La Jolla, USA, blauridsen@gmail.com

This planned interactive session focuses on participating in shifting the paradigm toward learner-centered curriculum delivery. The key factors for adult education are maturity, accumulation of experience; readiness for learning; being problem vs. subject centered; intrinsic vs. extrinsic motivation; and curriculum that is anchored as problem-centered rather than content-oriented (Knowles' Theory of Andragogy) and cultivating a need to know why. The five forces model is a trusted framework for both business and technology that can guide a shift of paradigm for academic research and publishing. Where there is a challenge achieving true innovation, this paper and live session offers a flexible framework based on Porter's value chain analysis to identify factors which leverage activities along a "chain" of delivering an educational service to self-directed learners. For live discussion, a sequence of model diagrams distinguish a basic, teacher-centric and learner-centered dimension. Specifically, course design for online delivery is the scenario for open dialog.

All Audiences Value Chain Analysis, Learning Content management Systems (LCMS), Learning Management Systems (LMS), Knowledge Management System (KMS), Task Force Team (TFT), Customer Value Funnel (CVF), Capability Maturity Model Integration (CMMI), quality function deployment (QFD)