11049

11049

1/27/2011 9:05:31

General Session - Conference Presentation Only (no formal paper)

Adapting Advertising Techniques to Learning

Students have become accustomed to obtaining information in sound bite form, while teaching theoretical information often involves giving more in-depth information in a longer format. What if the two could be blended? A look at marketing and advertising techniques may hold the key to making theory accessible and memorable.

Our format will be an online forum about the need to match our teaching styles to the ways students currently learn and communicate. We will use slides, personal experiences, and a discussion format. All Audiences online student success